I vividly remember the day I interviewed at CDM Princeton (CDMP). I took my own advice—advice that I have given to college students, based on my own experience on how to interview well. I won’t go off on a tangent, but one of the tips I recommend is to research the company you are interviewing... Continue Reading →
Happy New Year! Happy New Year! Happy New Year! I don’t think I can say that enough. There’s no denying 2020 was a lifechanging year for all of us. I won’t rehash all the reasons why or the toll it took. It’s over, and all I can say is, well, happy new year! As I... Continue Reading →
Craig Romanok Deb Goldberg Gretchen Eberhart Gary Scheiner CDM Princeton’s executive leadership had the opportunity to participate in a Healthcare Agency Roundtable featured in Med Ad News. The roundtable addressed a variety of healthcare industry themes and trends from how the pandemic will shape the future of healthcare to what trends to watch in patient... Continue Reading →
You Don't Know Your Audience Anymore Do you pride yourself on knowing the attitudinal and aspirational nuances of your core audiences? Do you work hard to memorize media consumption behaviors of your segments? Unless your data is recent, it's time to aggressively unlearn the anecdotal understandings we've cultivated to date, because nothing is the same.... Continue Reading →
We published a blog post in February highlighting technology trends from CES 2020 which we believe would impact the world of digital health. Those trends were: Surge of the sensorsVoice-enabled everythingAI-augmented everythingData at the speed of 5G We predicted these trends would have a significant impact on healthcare by: AI-powered healthcare tasksPersonalization of careVoice-enabled patient... Continue Reading →
Why April Seemed So Short What happened to April? It's no mystery why many of us are experiencing the passing of time in similar ways. The novelty of isolation in March heightened the ways we were cataloguing the memories of our first trip to the market in masks, or our first Zoom happy hour. Our... Continue Reading →
Hello, everyone. I hope this blog post finds you and your families well. I purposely have not sent a Check This Out email in the last few months because I didn’t want to intrude during this very personal and challenging time. But as the world goes through a seismic shift in just about everything, it’s impossible to... Continue Reading →
In the midst of the COVID-19 pandemic, We are all working from home. Working from places all over the map. From Cobble Hill to Cold Spring to Cape Cod and beyond. So is everyone else. Where we work doesn’t describe the whole story. It’s just a place.It’s not where we are physically that matters,It’s where we are... Continue Reading →
Turnkey Non-Personal Promotions Coronavirus (COVID-19) travel restrictions and social distancing risk mitigation is making it challenging to connect with healthcare professionals. In response, Veeva is offering Veeva CRM Engage Meeting licenses at no cost for six months (March 1 – August 31, 2020) to Veeva CRM customers not currently using Engage Meeting. Veeva CRM Engage Meeting... Continue Reading →
Earlier this month, we had the opportunity to attend Pulse2020, a Silverlight Digital + Google collaboration diving into the latest trends in search and digital best practices for healthcare marketers and brands. We heard from doctors and subject matter experts on different Google-related topics from search habits to SEM conquesting and how they are affect... Continue Reading →
