be lifechanging.

Wonderful Weird: Human Responses to Humanoid Robots

Installment 2: Human Responses to Humanoid Robots Welcome to the second installment of Wonderful Weird—a meditation on the strangeness of being human. This one is about the Uncanny Valley, or the anticipated human emotional response to humanoid robots! How does… Continue Reading →

Check This Out: Inspiration could be staring us in the face

I came across this fantastic artist a little while ago. His name is Tatsuya Tanaka. He works with everyday objects and miniature figurines to tell stories. To commemorate the 2020 Olympics, Tanaka did a series using something that has become… Continue Reading →

CDMP is profiled in MM+M’s annual Agency 100 report

NEW YORK, NY — MM+M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Covering everything from thousand-strong multinational companies to 10-person creative boutiques, the Agency 100 remains the industry’s definitive guide to… Continue Reading →

Nicky Battle is named as a 2021 Hall of Femme Honoree

NEW YORK, NY – MM+M’s Hall of Femme and Women to Watch honors healthcare marketing pros who set the bar higher within their organizations. Out of more than 120 nominations, MM+M selected 23 women to be inducted into the 2021… Continue Reading →

“Better Together. Why teams are at the core of everything we do.” by Lisa Schwartz

Every agency says this, but I have never worked at an agency where it is more true: What makes CDMP special is the people who work here. Why is that? Being an agency that focuses on lifechanging brands is exciting—it… Continue Reading →

Wonderful Weird: Weird Contemplation

Series Introduction: Welcome to the first installment in a series of articles that uses the concept of weirdness as a starting point for exploring the strangeness of being human. As a strategist, I’m curious about what drives our behaviors and… Continue Reading →

“We Talk the Talk…But Do We Walk the Walk?” by Brittany Draper

I vividly remember the day I interviewed at CDM Princeton (CDMP). I took my own advice—advice that I have given to college students, based on my own experience on how to interview well. I won’t go off on a tangent,… Continue Reading →

Check This Out: Lifechanging work following a lifechanging year

Happy New Year! Happy New Year! Happy New Year! I don’t think I can say that enough. There’s no denying 2020 was a lifechanging year for all of us. I won’t rehash all the reasons why or the toll it… Continue Reading →

CDM Princeton Executive Leadership Team Joins Med Ad News Healthcare Agency Roundtable

  CDM Princeton’s executive leadership had the opportunity to participate in a Healthcare Agency Roundtable featured in Med Ad News. The roundtable addressed a variety of healthcare industry themes and trends from how the pandemic will shape the future of… Continue Reading →

d i g i b y t e s | June 2020

You Don’t Know Your Audience Anymore Do you pride yourself on knowing the attitudinal and aspirational nuances of your core audiences? Do you work hard to memorize media consumption behaviors of your segments? Unless your data is recent, it’s time… Continue Reading →

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