NEW YORK, NY — MM+M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Covering everything from thousand-strong multinational companies to 10-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2021 version of the Agency 100 contains a full profile of... Continue Reading →
NEW YORK, NY – MM+M’s Hall of Femme and Women to Watch honors healthcare marketing pros who set the bar higher within their organizations. Out of more than 120 nominations, MM+M selected 23 women to be inducted into the 2021 Hall of Femme class, including Nicky Battle, SVP, Engagement Strategist, CDMP. As a member of... Continue Reading →
Series Introduction: Welcome to the first installment in a series of articles that uses the concept of weirdness as a starting point for exploring the strangeness of being human. As a strategist, I’m curious about what drives our behaviors and the ideas we have about ourselves and the world. Weird is the starting point I’m... Continue Reading →
I vividly remember the day I interviewed at CDM Princeton (CDMP). I took my own advice—advice that I have given to college students, based on my own experience on how to interview well. I won’t go off on a tangent, but one of the tips I recommend is to research the company you are interviewing... Continue Reading →
Happy New Year! Happy New Year! Happy New Year! I don’t think I can say that enough. There’s no denying 2020 was a lifechanging year for all of us. I won’t rehash all the reasons why or the toll it took. It’s over, and all I can say is, well, happy new year! As I... Continue Reading →
Craig Romanok Deb Goldberg Gretchen Eberhart Gary Scheiner CDM Princeton’s executive leadership had the opportunity to participate in a Healthcare Agency Roundtable featured in Med Ad News. The roundtable addressed a variety of healthcare industry themes and trends from how the pandemic will shape the future of healthcare to what trends to watch in patient... Continue Reading →
You Don't Know Your Audience Anymore Do you pride yourself on knowing the attitudinal and aspirational nuances of your core audiences? Do you work hard to memorize media consumption behaviors of your segments? Unless your data is recent, it's time to aggressively unlearn the anecdotal understandings we've cultivated to date, because nothing is the same.... Continue Reading →
We published a blog post in February highlighting technology trends from CES 2020 which we believe would impact the world of digital health. Those trends were: Surge of the sensorsVoice-enabled everythingAI-augmented everythingData at the speed of 5G We predicted these trends would have a significant impact on healthcare by: AI-powered healthcare tasksPersonalization of careVoice-enabled patient... Continue Reading →
Why April Seemed So Short What happened to April? It's no mystery why many of us are experiencing the passing of time in similar ways. The novelty of isolation in March heightened the ways we were cataloguing the memories of our first trip to the market in masks, or our first Zoom happy hour. Our... Continue Reading →
Hello, everyone. I hope this blog post finds you and your families well. I purposely have not sent a Check This Out email in the last few months because I didn’t want to intrude during this very personal and challenging time. But as the world goes through a seismic shift in just about everything, it’s impossible to... Continue Reading →
