Installment 2: Human Responses to Humanoid Robots Welcome to the second installment of Wonderful Weird—a meditation on the strangeness of being human. This one is about the Uncanny Valley, or the anticipated human emotional response to humanoid robots! How does Uncanny Valley fit into a series of articles about weird? Well, let me ask you:... Continue Reading →
I came across this fantastic artist a little while ago. His name is Tatsuya Tanaka. He works with everyday objects and miniature figurines to tell stories. To commemorate the 2020 Olympics, Tanaka did a series using something that has become all too familiar in our everyday life – face masks. In Tanaka’s world, face masks... Continue Reading →
NEW YORK, NY — MM+M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Covering everything from thousand-strong multinational companies to 10-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2021 version of the Agency 100 contains a full profile of... Continue Reading →
NEW YORK, NY – MM+M’s Hall of Femme and Women to Watch honors healthcare marketing pros who set the bar higher within their organizations. Out of more than 120 nominations, MM+M selected 23 women to be inducted into the 2021 Hall of Femme class, including Nicky Battle, SVP, Engagement Strategist, CDMP. As a member of... Continue Reading →
Every agency says this, but I have never worked at an agency where it is more true: What makes CDMP special is the people who work here. Why is that? Being an agency that focuses on lifechanging brands is exciting—it is inspiring—and that attracts some amazing talent. People who are excited by and invested in... Continue Reading →
Series Introduction: Welcome to the first installment in a series of articles that uses the concept of weirdness as a starting point for exploring the strangeness of being human. As a strategist, I’m curious about what drives our behaviors and the ideas we have about ourselves and the world. Weird is the starting point I’m... Continue Reading →
I vividly remember the day I interviewed at CDM Princeton (CDMP). I took my own advice—advice that I have given to college students, based on my own experience on how to interview well. I won’t go off on a tangent, but one of the tips I recommend is to research the company you are interviewing... Continue Reading →
Happy New Year! Happy New Year! Happy New Year! I don’t think I can say that enough. There’s no denying 2020 was a lifechanging year for all of us. I won’t rehash all the reasons why or the toll it took. It’s over, and all I can say is, well, happy new year! As I... Continue Reading →
Craig Romanok Deb Goldberg Gretchen Eberhart Gary Scheiner CDM Princeton’s executive leadership had the opportunity to participate in a Healthcare Agency Roundtable featured in Med Ad News. The roundtable addressed a variety of healthcare industry themes and trends from how the pandemic will shape the future of healthcare to what trends to watch in patient... Continue Reading →
You Don't Know Your Audience Anymore Do you pride yourself on knowing the attitudinal and aspirational nuances of your core audiences? Do you work hard to memorize media consumption behaviors of your segments? Unless your data is recent, it's time to aggressively unlearn the anecdotal understandings we've cultivated to date, because nothing is the same.... Continue Reading →
