Check This Out: New Year. New Reality.

Hello and happy New Year. I hope you had a wonderful celebration with family and friends.

For this first check this out of 2019, I thought I’d focus on a topic that has been coming up more and more lately with clients – Augmented Reality and Virtual Reality. Most are just curious whether this burgeoning technology is really worth the investment, but some have already come to realize how transformative this channel can be. The visceral experience of sight and sound and being transported to another place tend to impact the user more than almost any other communication vehicle. It is all about experiencing the brand, not just listening to it.

To be clear, AR and VR are not for everyone. The costs for VR are still relatively high. The mainstream adoption of the technology is still in its early days. But I already see more and more brands, especially healthcare brands, starting to embrace the technology as a way to tell more meaningful stories, explain the mysteries of a disease or a given medical solution, and make a deeper and more lasting connection with their target. So here are a few of my favorite examples of AR/VR done right. Let me know what you think and let’s see if Augmented or Virtual Reality should be part of your brand’s reality.

Best,
Gary Scheiner
Executive Vice President, Executive Creative Director

inspiring work

National MS Society Show How Stunning VR Helps People with MS Reconnect with Their Passions:

Expedia & St. Judes help kids experience their dreams:

A real-world application of VR that is that is helping paraplegics walk again:


some good reads

How brands are using VR to tell better stories

The future of marketing is virtual reality – maybe

How Cedar Sinai is using VR in clinical practice

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