NEW YORK, NY — MM+M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Covering everything from thousand-strong multinational companies to 10-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape.
The 2021 version of the Agency 100 contains a full profile of CDMP, including detailed information about revenue, staff size and client/brand engagements. It also illustrates the lineage between agencies and their parent companies in an interactive Agency Family Tree infographic and shines a light on nine up-and-coming agencies in its “Ones to Watch” feature.
“This year’s Agency 100 issue showcases the continued broadening of the agency world’s offerings—deeper into data, AI, user experience and more—as well as the ingenuity companies displayed in virtualizing their business amid the Covid-19 pandemic,” said MM+M GM and editor-in-chief Steve Madden. “You’ll see how agencies have moved to distinguish and differentiate themselves in a crowded landscape, producing great work under challenging circumstances. It’s an amazing and unprecedented time for the business.”
At CDMP, we have a clear mission and point of difference. We focus on lifechanging brands—those game-changing, first-of-their-kind therapies and devices that promise to upend their category with new scientific pathways or by satisfying urgent, unmet patient needs. Being good is not enough. We aim for extraordinary. We are for those who want to make a meaningful difference, whether it’s launching a first-of-its kind lifechanging brand or seeking a lifechanging career. We are lifechanging.
Returning for 2021 is MM+M’s annual breakdown of the Agency 100 survey data, which reveals a host of trends, challenges and opportunities. New to this year’s Agency 100 presentation is “The New Agency Normal,” a look at how four agencies plan to balance in-person and virtual work post-pandemic, as well as more than 100 movie posters created by Agency 100 honorees that capture their creative spirit.
2020 revenue of the 113 featured firms — the Agency 100 honorees, the nine Ones to Watch and the agencies showcased in “The New Agency Normal” — range from $1.8 million (PJA Advertising + Marketing) to an estimated $421 million (Klick Health).
To view MM+M’s 2021 Agency 100 coverage, click HERE.