“Real Advertising” by Erica Chiao

I asked a colleague a few months ago how he ended up choosing to bring his creative directing talents to healthcare advertising and he told me, “Erica, really. No one chooses healthcare advertising.” He didn’t have to explain because I totally got him*. For years, I felt like I wasn’t a real account planner. Not... Continue Reading →

d i g i b y t e s | November Edition

Google Purchases Fitbit For 2.1 Billion Google is buying wearable company, Fitbit. In a blog post announcing the news, Google SVP of devices and services, Rick Osterloh, said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” [Source]... Continue Reading →

d i g i b y t e s | September Edition

We No Likey Shouts to Kelly Lemenze for this find. After months of speculation, Facebook announced that likes, reactions, and video views have been made private in a test that went live on September 27 in Australia. While the author of the content can still see this engagement data, it is hidden from everyone else.... Continue Reading →

Event recap: Digital Pharma East 2019

CDM Princeton x DigiPharma 2019 About Digital Pharma East Digital Pharma East is an annual conference in Philadelphia, PA that is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical, and medical device industries. CDM Princeton digital and tech team members attended Digital Pharma East. You'll find their takeaways below. Kelly's Takeaways Lina Shields, Eli Lilly... Continue Reading →

“Today” by Chris Palmer

I’ve been with this agency for 19 years. Today marks the 18th anniversary of 9/11. As I’m sure it does for countless others, this day always prompts a moment of reflection for me. It’s a day that’s still vivid in my mind. I deeply remember the vibrant blue of the sky that morning. It was a... Continue Reading →

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