Hello, everyone.

I hope this blog post finds you and your families well.

I purposely have not sent a Check This Out email in the last few months because I didn’t want to intrude during this very personal and challenging time. But as the world goes through a seismic shift in just about everything, it’s impossible to forget that brands are not impervious to these changes. In fact, they are more vulnerable than ever. So I wanted to share a document our team just put together on how healthcare brands are navigating through this strange new world. I think you will find it informative, and I hope it will give you some perspective, and maybe even some ideas, on what and what not to do.

Download "Brand Behavior in the Covid-19 Era" by CDM for perspective and counsel on how healthcare brands should behave in the influence of Covid-19

And if you’re looking for a distraction during this time – and who isn’t? – make sure you check out John Krazinski’s YouTube series, Some Good News (#SGN). My favorite is episode 2. It’s worth the watch if you haven’t seen it.

Please know that if you need anything, our team is here and focused on your business. We’ll get through this together, with creativity, ingenuity, and a whole lot of humor.

Be well. Be safe.

Gary Scheiner
Executive Vice President, Executive Creative Director