We No Likey
Shouts to Kelly Lemenze for this find. After months of speculation, Facebook announced that likes, reactions, and video views have been made private in a test that went live on September 27 in Australia. While the author of the content can still see this engagement data, it is hidden from everyone else. Instead, users in Australia are only able to see which of their friends have reacted to the post. Facebook is monitoring how this change will affect users’ experiences. Similar tests have also been implemented across Instagram in 7 countries, including Canada. [Source]
It is not clear when this Facebook update will make its way to the states, but with likes, reactions, and video views hidden, Facebook pages would not be able to lean on herd mentality to recruit engagement. In this environment, user comments may become the only remaining publicly-facing engagement for users to assess post popularity.
Talk To The Hand
Amazon announced a new slate of devices including the Echo Loop smart ring ($130). Echo Loop puts the Alexa assistant on your body in a way that’s different than the new Echo Buds, after all, earbuds are not usually worn ALL day. By bringing Alexa to your hand, Amazon would like to make this digital assistant ever-present throughout the day, able to answer questions, set/announce reminders and operate smart home gadgets. Currently, this smart ring is available exclusively by invitation. [Source]
Although the Echo Loop has received its fair share of negative feedback across social media regarding privacy and whether this is a wearable worthy of adoption, there’s an argument that hasn’t received much visibility. Echo Loop can be a game changer for people that face mobility issues, such as fine motor skill challenges that prevent some users from operating mobile devices to talk to Alexa when they are out and about.
Inclusivity In Plain Sight
Tens of millions of people around the world are blind. More than a hundred million may have serious vision impairment. And that second group is bound to grow according to the World Health Organization. Growing concern about vision impairment has made the century-old nonprofit Braille Institute rethink its approach to serve more people. That led to the creation of a new typeface called Atkinson Hyperlegible—the winner of Fast Company’s 2019 Innovation by Design Awards for Graphic Design. It’s a typeface that, at first glance, looks like any other. But it’s been carefully and quirkily designed for people who cannot usually read type very well. [Source]
What other real world solutions can we build into creative that have contextual relevance for ALL audiences, for the greater good?
by Nicky Battle
Vice President, Digital Strategist