COVID-19: Unprecedented Catalyst of Digital Health

We published a blog post in February highlighting technology trends from CES 2020 which we believe would impact the world of digital health. Those trends were: Surge of the sensorsVoice-enabled everythingAI-augmented everythingData at the speed of 5G We predicted these trends would have a significant impact on healthcare by: AI-powered healthcare tasksPersonalization of careVoice-enabled patient... Continue Reading →

d i g i b y t e s | Aprilish 2020

Why April Seemed So Short What happened to April? It's no mystery why many of us are experiencing the passing of time in similar ways. The novelty of isolation in March heightened the ways we were cataloguing the memories of our first trip to the market in masks, or our first Zoom happy hour. Our... Continue Reading →

The “workingfrom…” Project

In the midst of the COVID-19 pandemic, We are all working from home. Working from places all over the map. From Cobble Hill to Cold Spring to Cape Cod and beyond. So is everyone else. Where we work doesn’t describe the whole story. It’s just a place.It’s not where we are physically that matters,It’s where we are... Continue Reading →

d i g i b y t e s | March 2020 Uncharted Territory Edition

Turnkey Non-Personal Promotions Coronavirus (COVID-19) travel restrictions and social distancing risk mitigation is making it challenging to connect with healthcare professionals. In response, Veeva is offering Veeva CRM Engage Meeting licenses at no cost for six months (March 1 – August 31, 2020) to Veeva CRM customers not currently using Engage Meeting. Veeva CRM Engage Meeting... Continue Reading →

Event Recap: PULSE2020

Earlier this month, we had the opportunity to attend Pulse2020, a Silverlight Digital + Google collaboration diving into the latest trends in search and digital best practices for healthcare marketers and brands. We heard from doctors and subject matter experts on different Google-related topics from search habits to SEM conquesting and how they are affect... Continue Reading →

#EachforEqual: CDMP’s Commitment

International Women's Day (March 8) is a global celebration of women as societal and cultural powerhouses and a yearly reminder to continue accelerating women's equality. At CDMP, we are proud of our commitment—today and everyday—to reaching a gender equal world. In the words of the IWD organization itself: An equal world is an enabled world.Individually,... Continue Reading →

d i g i b y t e s | February 2020 Edition

Modern Nostalgia Nostalgia sells. It's why studios continue to re-make such classics as Coming to America (Why?!) and Candyman (Ok, I'm in). We're in that space where blasts-from-the-past are used too often in bad faith, though a few brands are lighting the way with thoughtful nods. Who doesn't have fond memories of reading the back... Continue Reading →

Digital Health Trends From CES 2020

A few weeks ago, representatives across Omnicom Health Group attended the world’s most exciting trade show: the Consumer Electronics Show (CES) in Las Vegas. We walked miles on the show floor exploring the latest innovations on display and attended the Digital Health Summit, keeping our eyes and ears open to trends in technology, particularly ones... Continue Reading →

d i g i b y t e s | January 2020 Edition

This year you'll hear a lot about digital transformation, AI and content customization, again. So, what else is new? We picked out some quieter, not-so-obvious digital trends to look for in 2020. Friction Has A Price According to Facebook’s annual STATE OF DISRUPTION report, the best-known disruptor brands are continuing to push past their comfort... Continue Reading →

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