#EachforEqual: CDMP’s Commitment

International Women's Day (March 8) is a global celebration of women as societal and cultural powerhouses and a yearly reminder to continue accelerating women's equality. At CDMP, we are proud of our commitment—today and everyday—to reaching a gender equal world. In the words of the IWD organization itself: An equal world is an enabled world.Individually,... Continue Reading →

d i g i b y t e s | February 2020 Edition

Modern Nostalgia Nostalgia sells. It's why studios continue to re-make such classics as Coming to America (Why?!) and Candyman (Ok, I'm in). We're in that space where blasts-from-the-past are used too often in bad faith, though a few brands are lighting the way with thoughtful nods. Who doesn't have fond memories of reading the back... Continue Reading →

Digital Health Trends From CES 2020

A few weeks ago, representatives across Omnicom Health Group attended the world’s most exciting trade show: the Consumer Electronics Show (CES) in Las Vegas. We walked miles on the show floor exploring the latest innovations on display and attended the Digital Health Summit, keeping our eyes and ears open to trends in technology, particularly ones... Continue Reading →

d i g i b y t e s | January 2020 Edition

This year you'll hear a lot about digital transformation, AI and content customization, again. So, what else is new? We picked out some quieter, not-so-obvious digital trends to look for in 2020. Friction Has A Price According to Facebook’s annual STATE OF DISRUPTION report, the best-known disruptor brands are continuing to push past their comfort... Continue Reading →

“Real Advertising” by Erica Chiao

I asked a colleague a few months ago how he ended up choosing to bring his creative directing talents to healthcare advertising and he told me, “Erica, really. No one chooses healthcare advertising.” He didn’t have to explain because I totally got him*. For years, I felt like I wasn’t a real account planner. Not... Continue Reading →

d i g i b y t e s | November Edition

Google Purchases Fitbit For 2.1 Billion Google is buying wearable company, Fitbit. In a blog post announcing the news, Google SVP of devices and services, Rick Osterloh, said that the Fitbit purchase is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.” [Source]... Continue Reading →

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