Happy New Year! Happy New Year! Happy New Year! I don’t think I can say that enough. There’s no denying 2020 was a lifechanging year for all of us. I won’t rehash all the reasons why or the toll it took. It’s over, and all I can say is, well, happy new year! As I... Continue Reading →
Hello, everyone. I hope this blog post finds you and your families well. I purposely have not sent a Check This Out email in the last few months because I didn’t want to intrude during this very personal and challenging time. But as the world goes through a seismic shift in just about everything, it’s impossible to... Continue Reading →
Happy New Year, everyone. I hope you had a great time off. As we all ramp up for another busy year of trying to make our brands sticky in the minds of our audience, I thought I’d share two quick examples I came across of brands that have found the perfect mix of relevance, timeliness,... Continue Reading →
As most of you know, Cannes wrapped up another successful festival last week. What you may not know is that in the Pharma category (regulated work), there were only two Golds awarded. And neither was for a branded effort. For context, two years ago, when I judged Cannes, the Pharma jury only awarded 5 Golds,... Continue Reading →
Hello. I hope everyone had a Happy Passover or Easter. Mine was pretty spectacular. We hosted 29 people; an eclectic group of family and friends. It was quite the experience, to be sure. It got me thinking about the power of those experiences. The smell of matzah ball soup or the sound of the kids... Continue Reading →
Let’s be honest—that was not a good game. But the ads weren’t bad. Ok, some of the ads weren’t bad. There were some definite winners and a few clear themes, including nostalgia, humor, and women’s empowerment. But for the second year in a row, no pharma marketer shared their message on the big game. I’m sure there were... Continue Reading →
Hello and happy New Year. I hope you had a wonderful celebration with family and friends. For this first check this out of 2019, I thought I’d focus on a topic that has been coming up more and more lately with clients - Augmented Reality and Virtual Reality. Most are just curious whether this burgeoning technology is... Continue Reading →
