Check This Out: Lessons from Cannes

As most of you know, Cannes wrapped up another successful festival last week. What you may not know is that in the Pharma category (regulated work), there were only two Golds awarded. And neither was for a branded effort. For context, two years ago, when I judged Cannes, the Pharma jury only awarded 5 Golds,... Continue Reading →

Check This Out: Superbowl Edition

Let’s be honest—that was not a good game. But the ads weren’t bad. Ok, some of the ads weren’t bad. There were some definite winners and a few clear themes, including nostalgia, humor, and women’s empowerment. But for the second year in a row, no pharma marketer shared their message on the big game. I’m sure there were... Continue Reading →

Check This Out: New Year. New Reality.

Hello and happy New Year. I hope you had a wonderful celebration with family and friends. For this first check this out of 2019, I thought I’d focus on a topic that has been coming up more and more lately with clients - Augmented Reality and Virtual Reality. Most are just curious whether this burgeoning technology is... Continue Reading →

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