d i g i b y t e s | July Edition

7-Eleven Asks You To Drop Your Pin 7-Eleven® customers who use the 7NOW delivery smartphone app to order their favorite products now have more freedom to stay in the moment. With the latest app update, the world’s largest convenience retailer has set up thousands of locations, called 7NOW Pins, that enable customers to receive delivery... Continue Reading →

d i g i b y t e s | June Edition

Meeker knows best Shouts to Catherine Piontek for the heads up. It’s that time of the year for the Mary Meeker Internet Trends Report! This massive report provides global internet consumption data and takeaways that help inform business objectives across many industries. A notable call out – we are trending toward an untenable state of... Continue Reading →

d i g i b y t e s | May Edition

You are what you stream Spotify’s enormous access to mood-based data is proving to be extremely valuable to advertisers, allowing brands to deliver content to audiences based on their emotions. This offering is not a happy coincidence. Spotify’s decision to define audiences by mood was an integral part of their pre-IPO strategy and Spotify has been... Continue Reading →

d i g i b y t e s | April Edition

AI coming to a McDonald’s drive thru near you Look no further than the casual dining industry for early adoption in marketing. McDonald’s latest acquisition involves the $300M purchase of AI company Dynamic Yield. After testing AI technology in locations nationwide last year, McDonald’s said it will create a drive-thru menu that will update in response... Continue Reading →

d i g i b y t e s | March Edition

Google’s VP, Health Wants To Know Why We’re Hustling Backward. David Feinberg, VP Google Health spoke at SXSW Interactive last week and struck a chord with many attendees when he stated our focus in healthcare is flawed and designed around the wrong people (providers). David got really stern when he said as an industry “we... Continue Reading →

d i g i b y t e s | February Edition

Microsoft Seeks Partners For Matchmaking Clinical Trial Bot. Thanks to Kelly for this find. Relentless, information-seeking patients and caregivers may soon receive a major assist from Microsoft’s Clinical Trials bot. It works like this: after a user submits basic info like age, gender, location and indication, the bot asks further multiple-choice questions given the selection... Continue Reading →

d i g i b y t e s | 2019 Trends Edition

It’s the 2019 Trends Edition! What. a. year. 2018 saw notable digital challenges. Many brands struggled and failed to implement company-wide digital transformations. There seemed to be a race for the most security breaches possible in a 12-month period, and we learned more about Facebook’s complete disregard for user privacy. But there were wins too. Single-minded initiatives... Continue Reading →

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