Earlier this month, we had the opportunity to attend Pulse2020, a Silverlight Digital + Google collaboration diving into the latest trends in search and digital best practices for healthcare marketers and brands. We heard from doctors and subject matter experts on different Google-related topics from search habits to SEM conquesting and how they are affect... Continue Reading →
A few weeks ago, representatives across Omnicom Health Group attended the world’s most exciting trade show: the Consumer Electronics Show (CES) in Las Vegas. We walked miles on the show floor exploring the latest innovations on display and attended the Digital Health Summit, keeping our eyes and ears open to trends in technology, particularly ones... Continue Reading →
CDM Princeton x DigiPharma 2019 About Digital Pharma East Digital Pharma East is an annual conference in Philadelphia, PA that is designed for professionals from the pharmaceutical, biotechnology, biopharmaceutical, and medical device industries. CDM Princeton digital and tech team members attended Digital Pharma East. You'll find their takeaways below. Kelly's Takeaways Lina Shields, Eli Lilly... Continue Reading →
As most of you know, Cannes wrapped up another successful festival last week. What you may not know is that in the Pharma category (regulated work), there were only two Golds awarded. And neither was for a branded effort. For context, two years ago, when I judged Cannes, the Pharma jury only awarded 5 Golds,... Continue Reading →
CDM Princeton x SXSW2019 Top Takeaways from SXSW Interactive About SXSW South by Southwest® (SXSW) is an annual conference in Austin, Texas that celebrates the convergence of the interactive, film, and music industries. CDM Princeton digital and tech team members attended the SXSW® Interactive Festival, which kicks off the week and provides a variety of... Continue Reading →
