NEW YORK, NY — MM+M today debuted its annual Agency 100 report on the top agencies in medical marketing and communications. Covering everything from thousand-strong multinational companies to 10-person creative boutiques, the Agency 100 remains the industry’s definitive guide to the agency landscape. The 2021 version of the Agency 100 contains a full profile of... Continue Reading →
NEW YORK, NY – MM+M’s Hall of Femme and Women to Watch honors healthcare marketing pros who set the bar higher within their organizations. Out of more than 120 nominations, MM+M selected 23 women to be inducted into the 2021 Hall of Femme class, including Nicky Battle, SVP, Engagement Strategist, CDMP. As a member of... Continue Reading →
I vividly remember the day I interviewed at CDM Princeton (CDMP). I took my own advice—advice that I have given to college students, based on my own experience on how to interview well. I won’t go off on a tangent, but one of the tips I recommend is to research the company you are interviewing... Continue Reading →
Craig Romanok Deb Goldberg Gretchen Eberhart Gary Scheiner CDM Princeton’s executive leadership had the opportunity to participate in a Healthcare Agency Roundtable featured in Med Ad News. The roundtable addressed a variety of healthcare industry themes and trends from how the pandemic will shape the future of healthcare to what trends to watch in patient... Continue Reading →
International Women's Day (March 8) is a global celebration of women as societal and cultural powerhouses and a yearly reminder to continue accelerating women's equality. At CDMP, we are proud of our commitment—today and everyday—to reaching a gender equal world. In the words of the IWD organization itself: An equal world is an enabled world.Individually,... Continue Reading →
I asked a colleague a few months ago how he ended up choosing to bring his creative directing talents to healthcare advertising and he told me, “Erica, really. No one chooses healthcare advertising.” He didn’t have to explain because I totally got him*. For years, I felt like I wasn’t a real account planner. Not... Continue Reading →
As one who loves literature, I find myself waxing poetic about Conscious Business because of the passion I have for the topic and the respect I feel for its author, Fred Kofman. I was introduced to Conscious Business early in my tenure at CDM Princeton, about 13 years ago. CDMP was growing, and the agency... Continue Reading →
I’ve been with this agency for 19 years. Today marks the 18th anniversary of 9/11. As I’m sure it does for countless others, this day always prompts a moment of reflection for me. It’s a day that’s still vivid in my mind. I deeply remember the vibrant blue of the sky that morning. It was a... Continue Reading →
I’ve had a pretty fulfilling career so far. I’ve had the opportunity to do some amazing things. My first commercial ran during the Super Bowl. I launched several new car brands for GM, a wine brand for Kraft, and The Michael J. Fox Foundation hand-in-hand with Michael J. Fox. I’ve worked with A-list celebrities, Grammy-winning... Continue Reading →
Many of us split our “selves” into “work” and “life” pieces, but are never wholly present in either piece. We pressure ourselves into displaying only the identity we think is right for the situation, making everything else the proverbial “skeleton in our closet.” But what I have found is that having multiple identities can enrich... Continue Reading →
